Keeping sport playful.
Šport Mladim, NLB’s long-standing youth sports initiative that has supported young athletes and local clubs for over a decade, continues to help more than 10,000 kids every year develop a healthy, active lifestyle and strong values through sport. This latest chapter was elevated with a creative concept by Internavti and an AI-driven production by our team, producing an animated piece that strengthens the project’s message while showcasing modern visual storytelling.
Šport Mladim, NLB’s long-standing youth sports initiative that has supported young athletes and local clubs for over a decade, continues to help more than 10,000 kids every year develop a healthy, active lifestyle and strong values through sport. This latest chapter was elevated with a creative concept by Internavti and an AI-driven production by our team, producing an animated piece that strengthens the project’s message while showcasing modern visual storytelling.
(Scroll)
PROJECT INFORMATION
+
+
CASE STUDY
IDEA
The creative idea, developed by agency Internavti, addresses the growing problem of parental pressure in youth sports. To reflect how children actually experience sport, the message is told through an animated video inspired by kids’ drawings, created specifically for this project. This visual language brings honesty, emotion, and playfulness to the topic — reinforcing the idea that sport should primarily remain fun.
CHALLENGE
The challenge was how to deliver this sensitive message effectively without overcomplicating the production. We decided to use AI as the core production tool, which enabled significantly greater flexibility, strong cost efficiency, and massive time savings. This approach allowed us to experiment freely while maintaining a high creative standard.
PERFORMANCE
The outcome is a highly creative AI-powered campaign and animated video that looks visually strong and emotionally engaging. The use of AI enhanced both production speed and visual quality, resulting in a piece that stands out while clearly communicating its message.
CLIENT
NLB - Naj Ostane Razigrano
SERVICES
AI Generated
YEAR
2026
PROJECT INFORMATION
+
+
PROJECT INFORMATION
+
+
CASE STUDY
IDEA
The creative idea, developed by agency Internavti, addresses the growing problem of parental pressure in youth sports. To reflect how children actually experience sport, the message is told through an animated video inspired by kids’ drawings, created specifically for this project. This visual language brings honesty, emotion, and playfulness to the topic — reinforcing the idea that sport should primarily remain fun.
CHALLENGE
The challenge was how to deliver this sensitive message effectively without overcomplicating the production. We decided to use AI as the core production tool, which enabled significantly greater flexibility, strong cost efficiency, and massive time savings. This approach allowed us to experiment freely while maintaining a high creative standard.
PERFORMANCE
The outcome is a highly creative AI-powered campaign and animated video that looks visually strong and emotionally engaging. The use of AI enhanced both production speed and visual quality, resulting in a piece that stands out while clearly communicating its message.
CLIENT
NLB - Naj Ostane Razigrano
SERVICES
AI Generated