LET THE FOOD BURN,
NOT THE TONGUE
Together with the agency Bold.group, we created a campaign for Kotanyi, “Let the Food Burn, Not the Tongue” for the second year in a row. This year, well-known Slovenian personalities cooked and talked about prejudice instead of spreading hate. Each video featured a renowned chef cooking with them, turning the kitchen into a space for honest conversation. The message stayed simple and strong: “Let the food burn, not the tongue.
Together with the agency Bold.group, we created a campaign for Kotanyi, “Let the Food Burn, Not the Tongue” for the second year in a row. This year, well-known Slovenian personalities cooked and talked about prejudice instead of spreading hate. Each video featured a renowned chef cooking with them, turning the kitchen into a space for honest conversation. The message stayed simple and strong: “Let the food burn, not the tongue.
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PROJECT INFORMATION
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CASE STUDY
IDEA
To talk about hate speech with guests who have experienced it firsthand, because of their nationality, sexuality, body image... By pairing them with a chef and letting real stories unfold over food, the campaign turned painful topics into warm, human moments. No scripts. No statements. Just empathy and truth served with a side of spice.
CHALLENGE
Turning heavy stories into warm kitchen moments without making anyone feel exposed. We built a safe space on set and let conversations lead the cooking, not scripts.
PERFORMANCE
The campaign reached wide media coverage, strong online engagement, and heartfelt reactions from viewers. It sparked conversation, encouraged sharing, and proved that even a brand can take a stand on difficult topics, with empathy, courage, and creativity.
CLIENT
KOTÁNYI 2.0
SERVICES
Campaign
YEAR
2025
PROJECT INFORMATION
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PROJECT INFORMATION
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+
CASE STUDY
IDEA
To talk about hate speech with guests who have experienced it firsthand, because of their nationality, sexuality, body image... By pairing them with a chef and letting real stories unfold over food, the campaign turned painful topics into warm, human moments. No scripts. No statements. Just empathy and truth served with a side of spice.
CHALLENGE
Turning heavy stories into warm kitchen moments without making anyone feel exposed. We built a safe space on set and let conversations lead the cooking, not scripts.
PERFORMANCE
The campaign reached wide media coverage, strong online engagement, and heartfelt reactions from viewers. It sparked conversation, encouraged sharing, and proved that even a brand can take a stand on difficult topics, with empathy, courage, and creativity.
CLIENT
KOTÁNYI 2.0
SERVICES
Campaign