Because true greatness begins at home
Digital content production for Gorenje’s campaign with Luka Modrić: BTS video and photo, digital advertising photography and social content.
Digital content production for Gorenje’s campaign with Luka Modrić: BTS video and photo, digital advertising photography and social content.
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PROJECT INFORMATION
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CASE STUDY
IDEA
Football legend Luka Modrić became Gorenje’s brand ambassador, a partnership built around the brand’s “Life Simplified” philosophy and the values of family, humility, and warmth they share. While the TVC carried the main story, our task was the digital side of the campaign: behind-the-scenes video and photography, advertising photos for digital channels, and content for Gorenje’s social media.
CHALLENGE
The TVC was being shot on the same days, so our time with Luka was limited to just 15–20 minutes per day. Every minute had to count. That meant precise planning, a fully prepared set and a crew ready to capture several different formats in one short window, without disrupting the main production.
PERFORMANCE
Despite the tight timeline, we delivered a rich and varied content library: authentic BTS video and photography, polished digital advertising visuals and social-first content built for Gorenje’s channels. The result gave Gorenje a steady stream of assets to support the partnership across digital touchpoints, far beyond what a few minutes on set would suggest.
CLIENT
GORENJE X LUKA MODRIĆ
SERVICES
Content
YEAR
2026
PROJECT INFORMATION
+
+
PROJECT INFORMATION
+
+
CASE STUDY
IDEA
Football legend Luka Modrić became Gorenje’s brand ambassador, a partnership built around the brand’s “Life Simplified” philosophy and the values of family, humility, and warmth they share. While the TVC carried the main story, our task was the digital side of the campaign: behind-the-scenes video and photography, advertising photos for digital channels, and content for Gorenje’s social media.
CHALLENGE
The TVC was being shot on the same days, so our time with Luka was limited to just 15–20 minutes per day. Every minute had to count. That meant precise planning, a fully prepared set and a crew ready to capture several different formats in one short window, without disrupting the main production.
PERFORMANCE
Despite the tight timeline, we delivered a rich and varied content library: authentic BTS video and photography, polished digital advertising visuals and social-first content built for Gorenje’s channels. The result gave Gorenje a steady stream of assets to support the partnership across digital touchpoints, far beyond what a few minutes on set would suggest.
CLIENT
GORENJE X LUKA MODRIĆ
SERVICES
Content