Niamito, an organic, plant-based meal-in-a-bottle brand with ingredients traceable all the way to its own organic farm, set out to scale its paid advertising across multiple markets.

Shine partnered with Niamito to build a high-volume performance creative system powered by AI. The collaboration focused on producing a large, varied library of video and still ads that stayed true to Niamito’s warm, honest brand tone, fully localized so every market got ads that feel native to its audience.

The partnership included:

• Creative Strategy Development: Building a set of angles and concepts designed for performance and testing across Meta’s feed and Reels placements.

• AI-Powered Asset Production: Producing more than 200 video and still ads using an AI production workflow, delivering volume and variety that classic production can’t match in the same timeframe.

• Market Localization: Adapting languages, copy and videos for four different markets, so every ad speaks to its audience in their own language and context.

The breakthrough

Instead of producing each market’s ads from scratch, we built a scalable AI workflow where every winning concept could be adapted into new languages, formats and variations in a fraction of the time. That’s what made it possible to deliver over 200 localized ads in a single month, giving Niamito a ready-to-launch creative library for testing and scaling across all four markets.